Here is a solid lump of bullshit for you.

On econsultancy.com there is an article that reviews the top 5 best and worst examples of brands using Vine.

Here is the review of the first of the ‘best examples':

Urban Outfitters

This Vine is great as it shows two cute dogs, and the only two absolute truths in marketing are that sex sells and people love to share content about animals.

Secondly it just has just two different clips in it, so it’s not painful on the eyes.

Wow, that sure was useful.

Let’s deconstruct this.

“This Vine is great as it shows two cute dogs”.

OK.

“the only two absolute truths in marketing are that sex sells and people love to share content about animals.”

Nope, that isn’t true.

“Secondly it just has just two different clips in it, so it’s not painful on the eyes.”

It is painful on my eyes, but not because of the clips, more because it is wasting my eyes’ time.

If this is in the top 5 of the best Vine has to offer then I think it is safe to say that, so far, Vine is a waste of time.